OATH Formula Generator

OATH Copywriting Formula for Oblivious-Apathetic-Thinking-Hurting.

It's a copywriting formula that focuses on guiding the audience through different stages of awareness and emotional response:

• Oblivious: Addressing the audience who may not be aware of the problem or need.

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• Apathetic: Engaging with the audience who may know about the problem but are indifferent or apathetic.

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• Thinking: Connecting with the audience who are actively thinking about the problem and potential solutions.

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• Hurting: Reaching out to the audience who are experiencing pain or urgency related to the problem.

The OATH formula helps in tailoring the copy to different stages of awareness and emotional states, leading to more effective communication and engagement.

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OATH Copywriting Formula: Simple Example

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• Oblivious: "Did you know that poor posture can lead to chronic back pain?"

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• Apathetic: "While you may have heard about the importance of good posture, it's easy to overlook its impact on your health."

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• Thinking: "As you consider the long-term effects of poor posture, you may be wondering how to improve it."

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• Hurting: "If you're tired of dealing with constant back pain, it's time to take action and prioritize your posture."