BAB Formula Generator

BAB stands for Before-After-Bridge.

It's a copywriting formula that involves:

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• Before: Presenting the current undesirable situation or problem faced by the audience.

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• After: Describing the desired state or outcome the audience wants to achieve.

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• Bridge: Introducing your product or service as the solution bridges the gap between the before and after states.

The BAB formula is effective in capturing attention, creating a desire for change, and presenting your solution as the means to achieve it.

BAB Copywriting Formula: Simple Example

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• Before: Are you tired of waking up tired every morning?

• After: Imagine feeling energized and refreshed, ready to tackle the day with enthusiasm.

• Bridge: Our energy-boosting supplement provides the vitality you need to start each day feeling invigorated and full of life.